Blog & Writing

Featured Work

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Email Marketing Technical Specialist Certification

The first cannabis-specific email marketing certification. Covers authentication, compliance, deliverability, and best practices for regulated industries.

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Published Articles

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Breaking Down the New Email Standards from Gmail and Yahoo

A clear overview of the updated requirements for bulk senders. Covers authentication, spam thresholds, and policy updates that affect deliverability.

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Cannabis Email Marketing: Dos and Don'ts

Guidelines that help regulated businesses send safe, effective campaigns. Includes best practices for content, compliance, and list health.

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Master Your Cannabis Email Strategy: A 3-Month Plan

A practical roadmap for improving email performance over a full quarter. Includes planning, testing, and deliverability guidance.

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