About Me
I work as an email deliverability consultant, currently with MailSoar, helping brands fix broken authentication, rebuild sender reputation, and get their emails back in front of the people who signed up for them.
Most engagements start the same way. A client's open rates have dropped, their emails have started landing in spam, or a blocklist has shown up out of nowhere. I dig into the DNS records, the bounce logs, and the sending patterns until I find what changed, then build a plan to fix it.
Outside of work, I'm usually deep into a game with my husband, reading, or trying to keep my cats off my keyboard.
What I Do
Deliverability work tends to move through three stages, and I work across all of them depending on what a client needs.
An audit comes first. I review authentication records, list health, sending patterns, and inbox placement to figure out where things stand and what's causing problems.
Implementation follows. That might mean rebuilding SPF and DKIM records, setting up DMARC and BIMI, cleaning a list, or working through a blocklist removal request with an ISP.
Once things are stable, monitoring keeps them that way. I track sender reputation, watch for new blocklist hits, and flag anything that starts to slip before it becomes a bigger problem.
Skills
- SPF, DKIM, DMARC, and BIMI authentication setup
- Bounce and blocklist analysis
- Sender reputation management
- Inbox placement troubleshooting
- Google Postmaster Tools analysis
- List hygiene and cleaning
- Compliance with CAN-SPAM, CASL, and GDPR
- HTML/CSS for email
Platforms
I've worked hands-on with MailerLite, HubSpot, HighDay, Constant Contact, and Klaviyo, across both the technical setup side and the day-to-day sending side.